Symend Lands $40M, Yahoo ConnectID Announces Partnerships, More News

Symend earns $40M, Yahoo ConnectID announces partnerships, Clearbit integrates G2 buyer intent data, more CX news.

Clearbit, a marketing intelligence company, has announced a new integration to support G2 buyer intent data in their platform.

“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” Harlow Ward, CTO at Clearbit, said in a statement. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.”

Company officials said customers of G2 and Clearbit can now access all relevant G2 buyer intent signals directly in Clearbit’s data activation platform.

“Buyer intent data is a secret weapon for leading B2B marketers,” Christine Li, VP of growth & enablement at G2, said in a statement. “Clearbit’s integration with G2 helps marketers take that data even further — driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.”

In other customer experience and digital marketing news …

Tealium Launches the Identity Partner Ecosystem

Tealium, a customer data platform (CDP) company, has announced the recent launch of their Identity Partner Ecosystem.

Company officials said the Identity Partner Ecosystem integrates Tealium’s CDP with market-identity providers to deliver intelligence and analytics for marketers to personalize customer experiences.

“Our partnerships with leading identity providers give businesses the option to merge their valuable first- and third-party data with Tealium’s AudienceStream™ CDP profiles in real time and at scale,” Josh Wolf, director of partner solutions consulting at Tealium, said in a statement. “Every business should strive to best understand their prospects and customers, and this will help them do so. Tealium then helps these businesses act on this understanding by ensuring a personalized experience at every online and offline touchpoint.”

Related Article: Contentstack Raises $80M, Optimizely Launches DXP on Microsoft Azure, More News

Comcast RISE Reaches Program Goal

Comcast Corporation, a media and technology company, has announced that Comcast RISE, an initiative created in 2020 to help strengthen and empower small businesses hard hit by COVID-19, has met its goal of supporting 13,000 small businesses nationwide by the program’s close at the end of 2022.

According to company, with the program’s commitment now fulfilled, Comcast will introduce a new phase in 2023 to continue the company’s efforts to assist small businesses.

“We are incredibly proud of the work that the Comcast RISE team has done over its two-year term to help the small businesses we’ve worked with to not only survive, but also to thrive,” Teresa Ward-Maupin, senior VP of digital and customer experience at Comcast Business, said in a statement. “We recognize that small businesses are the backbone of our economy and look forward to taking our learnings from this program as we find new ways to further empower and strengthen even more small businesses and entrepreneurs at the heart of our local communities.”

Symend Gains $40M in Funding

Symend, a SaaS company, has announced it raised $40 million led by Inovia Capital. Company officials said the funds will go to further accelerate its growth and global market expansion.

”As Symend rapidly expands and closes one of Canada’s top FinTech raises of the year, this latest financing cements its position as a changemaker within digital customer engagement,” Dennis Kavelman, partner at Inovia Capital, said in a statement. “Enterprises are seeing the value of Symend through its ability to help decrease delinquencies and retain revenue while delivering a hyper-personalized approach that increases customer loyalty. The demand for Symend’s technology continues to increase and we are excited to help fuel the next phase of growth.”

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