At Thanksgiving Marketers Share Why They’re Most Thankful

The pandemic has all but passed, but economic uncertainty remains. What tools and strategies are marketers most thankful for this Thanksgiving?

It’s been a tough couple of years since the pandemic abruptly changed the ways consumers shop, select and purchase products. Now that the world has emerged from its cocoon, economic uncertainty is still acutely felt. And while shoppers are back in stores — they still expect flawless online experiences infused with artificial intelligence and machine learning while still insisting on the human touch.

Through it all marketers have learned to adapt — fast.

It’s a well-known tradition in many families to go round the Thanksgiving table: give everyone an opportunity to share what they’re most thankful for. So, this year, we thought we’d gather around the proverbial table with a few marketers to see what made their roles richer in 2022 by sharing the marketing tools, technology or strategy they’re most thankful for this year.

I am thankful for the increasing intelligence applied to automated responses in email marketing campaigns. We are better able to respond quickly and effectively using predictive workflow tools.

Sharon Shapiro Rusinowitz, Director of Content Marketing, ChartHop

I’m thankful for the opportunity to work with a true team of content experts, ranging from SEO and copywriting to visual design and video to community building.

Content sits at the center of every marketing strategy, but not every team invests in content equally. The opportunity to build areas of expertise in house and invest in producing content across those areas can make all the difference in results.

Related Article: Why Marketers Are Thankful This Holiday Season

George Davidson, Founder, The Lantern

In marketing strategy, I am thankful for checking and charge card spend analysis. As a new source of data, it is providing extraordinary levels of insight with large samples of data.

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