What Happened at Uniform’s DXC Assembly Conference?

The market has shifted, and the pendulum has swung between developers and marketers. Where does your digital team land?

This week, Uniform held its inaugural DXC Assembly conference, which claims to be the first event dedicated to composability. This event was a great history lesson on how the market has shifted and the pendulum swing between developers and marketers. It brought forward the vision of what DXC is and how it will change the market moving forward as composability is adopted.

Let’s dig into four key takeaways from DXC Assembly:

1. Adopting a Composable Stack Is Hard

Lars Petersen, co-founder and CEO of Uniform and pictured in the featured image, kicked off the event talking about the growth in the DXP space and how it enabled marketers to build personalized experiences; however, this came at the detriment to developers. DXPs often introduced proprietary technology that hindered innovation and the developer experience. This resulted in a pendulum swing in favor of developers, with headless platforms that provided modern APIs and a delightful developer experience.

However, with the adoption of many headless products, marketers became overwhelmed with managing many tools and working with developers to “glue” them together.

That said, the value and benefit of headless led to the concept of composability: multiple products that work together to form a unique stack for each business as opposed to an all-in-one DXP suite that forces a vendor’s capabilities that may not be needed. Businesses are unique and need a martech stack that is as unique as they are; they need to focus on “best of need,” and composability affords them this.

Composability may be the solution; however no one said it is easy! One of the major problems with composability is the need to integrate multiple products. This has often led to custom point-to-point integrations that grow exponentially as the number of tools in the composable stack grow. This is exactly what Uniform has set out to solve, by balancing the needs of marketers and developers. Uniform DXC promises “composable without compromise.”

Related Article: 8 Things to Know About Composable DXP

2. DXC Is the Future

In the Hype Cycle for Digital Commerce (2022), Gartner introduced the term Digital Experience Composition (DXC). According to Gartner, “DXC is emerging to handle digital multi-experience orchestration … these tools allow developers to set up digital experiences and hand them to business users for day-to-day management in no-code environments.”

Uniform DXC follows a snap in, snap out approach to the martech stack through three layers:

Source link

We will be happy to hear your thoughts

Leave a reply

Reset Password
Shopping cart