Ready for the Live Video Revolution?


Businesses are moving more and more into video, and so are your customers.

Live video is, year after year, becoming the preferred version of online communication. Live traffic has grown over four times in the period between 2016 and 2021. Current rates predict the industry at large will produce $184 billion in revenue by 2028. There are a few key changes causing this massive uptick. The baseline being consumers today want and like live video.

This can be seen by the consumption of live video skyrocketing in recent years. Today 79% of consumers interact with live video at least once a week. For a third of these same consumers that number is five plus times a week. This sets a clear picture at the prevalence of live video in today’s world. And one important industry that has embraced these changes is business.

The Power of Live Video

Businesses are moving more and more into video over audio-only calls. Today more people than ever are working remotely, and it’s simply a matter of utility. Video calls allow for more clear communication, more reliability and reintroduces body language. When 45% of business teams are using video calling tools at least weekly, optimizing those calls is essential. 

Live video is certainly not just limited to the business sector though. Gaming, marketing, healthcare, recruitment, real estate and webinars all rely heavily on live video. The global gaming market, for instance, has generated over $9.3 billion in revenue in 2020. At the end of the day the amount of information that can be relayed by video is indispensable. Pictures and audio only information can be effective, but it will simply never possess the same utility as live video.

Related Article: 5 Ways for Marketers to Improve Their Video Literacy

Downsides of Video

There are, unfortunately, some problems that arise with the use of live video. Video takes more bandwidth, more security measures and fluctuates in quality more than other mediums. Companies all find themselves using vastly different systems that produce inconsistent results at best. Time loss, privacy breaches and money loss are not uncommon due to these errors.

Luckily, elegant and nimble solutions exist. Eyeson is one company that represents the future of live video in a lot of meaningful ways. Today consumers are more interested in down-to-earth, practical streams with real people. Modern solutions help this become the reality over the divide between studio high-bandwidth users and average consumers. One case is through a single stream technology.



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