Shutterstock and OpenAI Expand Partnership, Lytics Debuts Conductor, More News


Shutterstock and OpenAI expand partnership, Lytics debuts Conductor, TELUS acquires WillowTree, more CX news.

Shutterstock Inc., which provides stock photography, stock footage, stock music and editing tools, has announced it will expand its partnership with OpenAI, a research and deployment company. It is launching a fund to compensate artists for their contributions and focusing on gathering and publishing insights related to AI-generated content.

“The mediums to express creativity are constantly evolving and expanding. We recognize that it is our great responsibility to embrace this evolution and to ensure that the generative technology that drives innovation is grounded in ethical practices,” Paul Hennessy, CEO at Shutterstock, said in a statement. “We have a long history of integrating AI into every part of our business. This expert-level competency makes Shutterstock the ideal partner to help our creative community navigate this new technology and we’re committed to developing best practices and experiences to deliver on our purpose, which is to empower the world to create with confidence.”

When this integration launches on Shutterstock.com, customers will receive direct access to AI image-generation capabilities and contributors will be compensated when their intellectual property is used. This agreement further expands the partnership between Shutterstock and OpenAI, which began in 2021.

“The data we licensed from Shutterstock was critical to the training of DALL-E,” Sam Altman, OpenAI’s CEO, said in a statement. “We’re excited for Shutterstock to offer DALL-E images to its customers as one of the first deployments through our API, and we look forward to future collaborations as artificial intelligence becomes an integral part of artists’ creative workflows.”

In other customer experience and digital marketing software news …

Lytics Debuts Conductor to Activate Customer Data

Lytics, a customer data platform (CDP) provider, has announced the launch of Conductor, Lytics’ Customer Data Infrastructure (CDI) product. Company officials said Conductor will connect customer data across the marketing and data stack.

“Every company has customer data that is underperforming and in today’s market they can’t afford to,” Jascha Kaykas-Wolff, president of Lytics, said in a statement. “With the introduction of Conductor, Lytics makes it even easier to grab more data from any channel or touchpoint in a clean, structured way in order to quickly drive ROI.”

Conductor is the centerpiece of products that make up Lytics Composable CDP, which also includes Lytics Cloud Connect, a reverse ETL solution that uses SQL attributes to access and import data from the customer’s data warehouse to build segments and Lytics Decision Engine, with data activation and experience personalization capabilities.

Related Article: Qualtrics Launches CrossXM, Former Best Buy CEO Joins Spacee Advisory Board, More News

TELUS International Acquires WillowTree

TELUS International, a telecom and tech company, has announced an agreement to acquire WillowTree, a digital product provider focused on end user experiences. Under the agreement, TELUS International will purchase WillowTree for a total enterprise value of approximately $1.2 billion.

As part of the transaction, majority stakeholder Insignia Capital Group will sell its stake in WillowTree. The acquisition is anticipated to close in January 2023.

“Since TELUS International’s inception in 2005, our company has grown, evolved and expanded our global team and capabilities by organically building, selectively partnering and strategically acquiring, which has positioned us to consistently capitalize on market opportunities as the pace of demand for digital solutions grows,” Jeff Puritt, president and CEO of TELUS International, said in a statement. “Today marks the next step in our company’s journey, and I look forward to working alongside the talented members of the WillowTree team to jointly raise the bar for ourselves to better envision, create and implement high-impact, technology-powered brand connections that fuel customer loyalty and establish and maintain industry market leadership for our clients.”



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