Sitecore Unveils New Partnership and More at Symposium


Sitecore announced its newly minted partnership with Accenture, which the Sitecore CEO calls one of the biggest in company history.

CHICAGO — A new partnership with Accenture highlighted several announcements at Sitecore Symposium 2022 in Chicago last week, the company’s first live Symposium since 2019.

Sitecore, a digital experience software company, has worked with Accenture, the Dublin, Ireland-based professional services company, for 22 years, said Steve Tzikakis, Sitecore CEO. During that time, the two companies have worked together on more than 250 engagements in 21 countries. The collaboration has included clients across a variety of industries, including CNH Industrial and Iveco Group.

“This is probably one of the biggest partnerships that Sitecore has made in the last 22 years,” Tzikakis said. “We’re joining (the) Accenture strategic platform group.”

The Sitecore CEO added his company will add the services of a “great partner in creativity in technology and strategy in advisory with a lot of industry insights, coupled with a composable DXP.” Tzikakis expects the partnership to provide huge momentum for Accenture as well as for the Sitecore ecosystem.

“Ninety-five percent of executives globally are reporting their customers’ lives are changing faster than their businesses can,” said Bob Markham, Accenture Song (formerly Accenture Interactive) North America lead. “As a result, organizations are fundamentally rethinking what products and services they offer, how they operate their businesses and how they interact with their customers. To remain relevant, companies must be able to react to customer needs quickly, creating compelling, agile digital experiences. Through our strategic partnership, we are even better positioned to help our clients design, deliver and optimize digital experiences across the entire customer life cycle.”

Here are some other takeaways from Sitecore Symposium 2022, the theme of which was “meet every moment”:

Related Article: 4 Major Announcements at Sitecore Symposium 2022

Sitecore’s Doubling Down on Content

“There is a fine line between victory and defeat,” Tzikakis told attendees in a keynote. “For many of us, it often comes down to that 1% — it’s the last throw in a match; it’s the last quarter, often the last idea in a meeting. If you can win that extra 1%, can you imagine the impact this can have in your business?”

Content is king — most businesses invest 1% of their revenue in content, according to Tzikakis. “So going after that 1% will take the right strategy, the right platform and the right ecosystem. Together we can win that extra percentage point.”

He pointed to the current challenges companies are facing, including changes in labor, workforce changes, rising inflation and energy prices and declining equity prices.

“Everybody’s talking about the recession coming, so on the other hand, you have a lot of companies that are looking for growth — they’re looking for efficiencies,” he added. So companies are looking for better efficiencies for the 1% they invest in content, a market that continues to grow despite other challenges on the economic front.

“Gartner and IDC say that the content market will continue growing for the next seven to eight years by 20%,” Tzikakis added. “But 5% of the content receives 90% of attention. Can you imagine going back to your own business? What is the impact this has for you? It wasn’t what you can do with content, engagement, performance and personalization online conversion. And these are fundamental questions we’re trying to answer for our customers. And hence we coined it the 1% challenge, helping you improve your business one percentage at a time.”

Tzikakis added that having good content is amazing, but content with personalized, well-optimized understanding of the client is even more impactful.

Related Article: Sitecore Symposium: Search Takes Center Stage 



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