The Future of XM and Content Hub for Sitecore

What’s inside the product trajectory for Sitecore? This week’s Symposium is providing some roadmap clarity.

CHICAGO — Sitecore, a digital experience management software company, is in the spotlight this week in the Windy City for its Sitecore Symposium 2022 annual conference at the McCormick Place Convention Center Chicago.

The company certainly has made waves in the acquisition department in recent years. The acquired companies brought different products to Sitecore’s set of tools. They were rebranded and integrated using a modern approach based on microservices and open APIs. Its acquisition game has been successful.

However, some of the acquired products provide different solutions for features that were already available in Sitecore, such as personalization, media management, A/B testing, etc.

One common element, though, is the fact that these are all SaaS-based products. Different from the traditional and monolithic Sitecore XP, these are cloud-hosted solutions that do not require any on-prem installation. Despite that, Sitecore XP is still available and getting installed on on-premises servers.

Sitecore ensures at least eight years of support from the general availability date of its products. Sitecore 10.2 was launched in November 2021; therefore it will have support until 2029 (see table below).


Initial Release Date

Mainstream Support End Date

Extended Support End Date

Sustaining Support End Date

Sitecore 10.2

Nov 2021




The following table explains what it means in the Sitecore support ecosystem to be under mainstream, extended or sustaining support:

Support Type

Mainstream Support Phase

Extended Support Phase

Sustaining Support Phase

Sitecore online documentation, knowledge base, and discussion forums access

Assistance with product version upgrades

Assistance with production incidents


Security updates and fixes

Assistance with errors or unexpected behavior during installation or development


Addressing product defects as hotfixes or patches


Compatibility fixes for supported technology platforms

Timeline for each support phase, counted from the product’s general availability date

3 years

6 years

8 years




Contact regional office for support options

Not available

What About Sitecore XM?

Sitecore XM is basically Sitecore XP without its digital marketing features (it doesn’t have, for example, personalization, A/B testing, etc.). It is available for on-premises install as well as a cloud-based application. The interface is very familiar to anyone who used to work with Sitecore in its previous versions. 

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