Elon Musk Texts Reveal Twitter Deal Going a Bit Bonkers


Newly released text messages shine a light on how tech’s most powerful do business — and perhaps why Musk lost interest in Twitter.

Late last month, the Delaware Chancery Court released hundreds of text messages between Elon Musk and other relevant parties in the Twitter deal.

Given that it’s Musk, the exchanges are revealing, irreverent and extremely fun. They’re also a rare look into the inner workings of Silicon Valley dealmaking, giving us some insight into Musk’s process and how he lost interest in his prized acquisition.

This week, we dig into the most revealing exchanges, with some analysis along the way:

3.24.2022

Twitter = Influence

Joe Lonsdale: I love your “Twitter algorithm should be open source” tweet – I’m actually speaking to over 100 members of congress tomorrow at GOP policy retreat and this is one of the ideas I’m pushing for reigning in crazy big tech. Now I can cite you so I’ll sound less crazy myself 🙂 Our public square needs to not have arbitrary sketchy censorship. 

Absolutely 

Musk: What we have right now is hidden corruption!

Two weeks before Musk announced he’d acquired 9.2% of Twitter, he received a text about his influence over tech policy conversations from Palantir co-founder Joe Lonsdale. From the outset, it’s clear: Controlling Twitter means great political power.

3.26.2022

Jack Plants the Seed

Jack Dorsey: Twitter started as a protocol. It should have never been a company. That was the original sin. 

Musk: I/d like to help if I’m able to.

Twitter co-founder Jack Dorsey nudges Musk to get more involved with Twitter, viewing him as a magical elixir that can fix its problems.

4.3.2022

Musk Makes His Move, and Parag Is Optimistic

Parag Agrawal: I’m super excited about the opportunity and look forward to working closely and finding ways to use your time as effectively as possible to improve Twitter and the public conversation.

Musk: Sounds great!

Musk acquires 9.2% of Twitter, becoming its largest individual shareholder. As the news hits, Twitter CEO Parag Agrawal seems excited to work with him. 

Related Article: Elon Musk Is in Better Shape Than You Think in the Twitter Saga

4.4.2022

Joe Rogan Weighs In

Joe Rogan: Are you going to liberate Twitter from the censorship happy mob? 

Musk: I will provide advice, which they may or may not choose to follow

As Musk asserts his influence over Twitter, Joe Rogan is among many who encourage him to use his power to fulfill their objectives. Musk is lukewarm. His pursuit of Twitter is ideological but he’s not a classic culture warrior. 

4.5.2022

Musk Wants a Board Seat and Jack is Elated

Musk: When is a good time to talk confidentially 

Jack Dorsey: Anytime 

[1.5 hours later]

Musk: Thanks, great conversation

Dorsey: Always! I couldn’t be happier you’re doing this. I’ve wanted it for a long time. Got very emotional when I learned it was finally possible. 

Musk now says he’ll join Twitter’s board and Dorsey remains convinced his involvement will be good for Twitter. 

4.6.2022

Gayle King Here!

Gayle King: Gayle here! Have you missed me (smile) Are you ready to do a proper sit down with me so much to discuss! Especially with your Twitter play… what do I need to do ???? Ps I like a twitter edit feature with a 24 hour time limit… we all say shit we regret want to take back in the heat of the moment 

Musk’s inbox fills with media requests as this process develops. CBS TV personality Gayle King drops a line and asks for an interview. 

Related Article: In Delaware’s Kathaleen McCormick, Elon Musk Finds a Judge Who Means Business

4.7.2022

Musk and Parag Bond Over Code 

Musk: I interface way better with engineers who are able to do hardcore programming than with program manager / MBA types of people 

Agrawal: In our next convo- treat me like an engineer instead of CEO and lets see where we get to. 

Twitter CEO Parag Agrawal tries to ingratiate himself with his new would-be board member by flexing his technical chops. 

4.9.2022

Musk Ditches Board Plan, Pushes Parag Away

Agrawal: You are free to tweet “Is twitter dying?” Or anything else about Twitter – but it’s my responsibility to tell you that it’s not helping me make twitter better in the current context. Next time we speak, I’d like you to provide you perspective on the level of internal distraction right now and how it hurting our ability to do work. I hope the AMA will help people get to know you, to understand why you believe in Twitter, and to trust you – and I’d like the company to get to a place where we are more resilient and don’t get distracted, but we aren’t there right now

Musk: What did you get done this week?

Musk: I’m not joining the board. This is a waste of time.

Musk: Will make an offer to take Twitter private.

In a series of tweets over the weekend, Musk asks “Is Twitter Dying” pointing to middling use among high-profile celebrities. Just two days after trying to bond, Agrawal scolds Musk and it harms the relationship. The next day Agrawal says Musk will not join the board.

Musk Knew About the Bots All Along

Musk (To Bret Taylor): Fixing twitter by chatting with Parag won’t work

Musk: Drastic action is needed 

Musk: This is hard to do as a public company, as purging fake users will make the numbers look terrible, so restructuring should be done as a private company 

Soon after Agrawal scolds him, Musk writes to Twitter board chairman Bret Taylor, saying he can’t work with Agrawal and will take Twitter private. Notably, Musk demonstrates he’s aware of Twitter’s fake user problem he now claims Twitter misled him about.

4.15.2022

Musk Hates Twitter Blue

Jason Calacanis: What committee came up with the list of dog shit features in Blue?!? It’s worth paying to turn it off! 

Musk: Yeah, what an insane piece of shit! 

Media personality and angel investor Jason Calacanis makes a number of amusing appearances in the chat logs. He and Musk don’t seem to like Twitter’s subscription product, Twitter Blue.

4.20.2022

Elon Calling for Larry

Musk: Any interested in participating in the Twitter deal?

Larry Ellison: Yes, of course 

Musk: Cool

Musk: Roughly what dollar size? Not holding you to anything, but the deal is oversubscribed, so I have to reduce or kick out some participants

Ellison: A billion… or whatever you recommend 

Musk is now all in on taking Twitter private, he just needs money. He texts billionaire Oracle founder Larry Ellison to see if he wants in. Ellison casually suggests a billion-dollar investment. Musk gets him to double it.

4.25.2022

Jack Encourages Musk’s Take-Private Plan

Musk: I basically following your advice!

Dorsey: I know and I appreciate you. This is the right and only path. I’ll continue to do whatever it takes to make it work. 

Musk agreed to buy Twitter on April 25. By then, he’d publicly insulted the company, made it look stupid with his board antics and gave up on its CEO. He has yet to send a poop emoji, but that’s coming. Dorsey offers more support.



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