Dreamforce 2022 and Reshaping Your Business Practices

Taking a look at some exciting news from Dreamforce 2022 that can potentially reshape the way you do business.

I couldn’t wait to experience Dreamforce this year. Before attending last week in San Francisco, I had some questions on my radar screen regarding Slack product strategy, industry cloud updates, employee experience solutions and digital sales rooms.

In addition to getting some of my questions answered, I was eagerly anticipating the possibility of hearing new product announcements. Walking away, I can honestly say Dreamforce left me feeling inspired and excited. As this event has a reputation for dropping major announcements — this year did not disappoint.

This article will detail some exciting news from Dreamforce 2022 that can potentially reshape the way you do business.

1. Slack Product Strategy

If you’re looking to increase productivity, Slack has unveiled new product innovations.

With Slack canvas, teams can effectively:

  • Share information
  • Accelerate team selling
  • Streamline onboarding
  • Collaborate and improve campaign outcomes

Slack huddles powers live coworking sessions in digital HQ by offering:

  • Lightweight video
  • Multi-person screen sharing
  • Message threads

Available to developers, the new Slack platform offers new developer tools and modular, reusable building blocks. Creating, customizing and sharing workflows is now easier.

Slack Partner Industry Solutions continually helps customers across industries to boost their productivity in a digital world. Customers in financial services, manufacturing, communications, retail, media and technology will be amongst the first to be served by Slack-certified consulting partners who will bring digital HQ to life for them by offering industry-specific Slack solutions.

As for Industry Cloud updates, this point was indirectly addressed with Slack updates that will be woven through the industry cloud products.

Related Article: 5 Things to Watch at Dreamforce 2022 

2. Employee Experience Solutions

While not explicitly called out as a new solution, the new Slack canvas, coworking huddles and platform capabilities will enhance the employee experience.

Creating exceptional employee experiences is the norm at Salesforce. Research reveals that nearly seven in 10 US workers believe the office should not look the same as it did pre-pandemic.

Exceptional employee experience can be defined by three factors:

  • Work location flexibility
  • A collaborative team
  • Finding a sense of purpose in work

“’Return to office’ mandates don’t work — it’s about creating incredible employee experiences and driving connections, no matter where we’re working. Feeling connected leads to higher engagement and productivity,” said Brent Hyder, Salesforce chief people officer.

Related Article: Is It Time to Combine Customer Experience and Employee Experience Programs?

3. Remote Selling

While not explicitly called out as a new Sales Cloud solution, this point was indirectly addressed under the Slack umbrella of products. The new Slack canvas, coworking huddles and platform capabilities make remote selling possible.

It’s evident that new product solutions unveiled by Slack will impact different departments across many organizations. As Slack canvas will aid in team collaboration and accelerate sales efforts, it’s fair to assess that teams can expect to experience a boost in productivity in relation to remote selling.

4. New Product or Acquisition/Partnership Announcements

Salesforce Genie

Salesforce unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. According to David Schmaier, president and chief product officer at Salesforce, “Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences — milliseconds matter in this new digital-first world. Genie makes every part of Customer 360 more automated, intelligent and real time.”

Salesforce Genie allows businesses to:

  • Connect customer data at scale
  • Harmonize data into a single customer graph
  • Engage in real time
  • Create exceptional customer experiences

The ability to adapt in real time helps to create seamless experiences across multiple departments. Why is this so important? There is undeniable value in personalization because 71% of consumers expect companies to deliver personalized interactions.

Carbon Credit Marketplace

Salesforce introduced Net Zero Marketplace, a platform taking climate action to new heights. Organizations can purchase carbon credits, helping to accelerate climate-positive impact.

Net Zero Marketplace will enable organizations to:

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