Questions to Ponder When Entering a Content Services Partnership


Many organizations use partnerships with leading content services providers to keep their customers happy and maintain market share.

To capture new business growth, companies must constantly look to improve and add to their suite of products and solutions. While some have the resources and time to do this internally, others turn to partnerships with leading providers to keep their customers happy and maintain market share.

Specifically, content services partnerships are helping companies create more modern, user-friendly and connected content ecosystems for their customers. These partnerships can also provide companies with technologies that empower them to reach new customer segments with unique needs.

When considering this kind of initiative, it’s important to evaluate potential partners thoroughly to understand which of them will be most dedicated to your business’s success. Here are some questions to consider during a potential partner evaluation.

Do They Value Innovation?

A content services partnership benefits companies and their customers by giving them access to new technologies, capabilities and solutions. This allows your customers to focus on more demanding initiatives and priorities. When looking into a potential partner, get a sense for how much of their revenue goes into research and development (R&D). A study of the world’s 1,000 largest corporate R&D spenders conducted by PwC found that on average, these companies spend 3-4% of their revenue on innovation.

The more serious they are about advancing their product roadmap and developing new solutions, the more they’ll be able to meet your own customers’ evolving needs.

Can They Offer Cloud-Ready Integrations and Cloud-Certified Environments?

Today, cloud-based solutions are no longer a trending alternative; they’re an imperative. In fact, according to a report from IDG, 75% of business leaders surveyed said the cloud is fundamental to their digital transformation efforts.

With employees these days far more likely to be working offsite, cloud-based content services delivery gives your customers the flexibility and agility to manage their content without sacrificing control, security or access. A potential partner should also offer your customers solutions optimized for their unique needs while adhering to compliance objectives, such as HIPAA, GDPR, PCI, SOC 2 and more. It’s also worth ensuring that your partner has a team of trained and accredited experts to manage maintenance duties.With employees these days far more likely to be working offsite, cloud-based content services delivery gives your customers the flexibility and agility to manage their content without sacrificing control, security or access. A potential partner should also offer your customers solutions optimized for their unique needs while adhering to compliance objectives, such as HIPAA, GDPR, PCI, SOC 2 and more. It’s also worth ensuring that your partner has a team of trained and accredited experts to manage maintenance duties.

Are They Established, With Industry Awards and Recognitions?

To evaluate the various content services providers in the market, industry analysts regularly release rankings based on provider strengths and the satisfaction of their customer base. Rankings such as the Forrester Wave™ Enterprise Content Management (ECM) report identifies 14 leading providers and how they measure up against each other. Likewise, the Gartner Peer Insights portal helps organizations guide their technology and business decisions through peer-driven insights, reviews and discussions.



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