Zesty Lands $75M, Adobe Acquires Figma for $20B, More News

Adobe acquires the design platform Figma for $20B, FEVO and Harte Hanks make their CX partnership exclusive, Stratifyd gains $10M, more CX news.

Adobe’s doubling down on design and taking out a surging competitor in the space.

On Sept. 14, Adobe announced it will acquire the design platform, Figma, for $20 billion, easily its largest acquisition. Adobe acquired Marketo in 2018 for $4.75 billion, its largest before Figma. The Figma grab is up there in price tag in terms of recent acquisitions by Microsoft (LinkedIn, $26.2 billion) and Salesforce (Slack, $27.7 billion).

Company officials say the purchase will expand Adobe’s product portfolio with Figma’s web-based, multiplayer capabilities and accelerate the delivery of Adobe’s Creative Cloud technologies on the web.

“Adobe’s greatness has been rooted in our ability to create new categories and deliver cutting-edge technologies through organic innovation and inorganic acquisitions,” Shantanu Narayen, chairman and CEO of Adobe, said in a statement. “The combination of Adobe and Figma is transformational and will accelerate our vision for collaborative creativity.”

According to the press release announcing the merger, Figma has a total addressable market of $16.5 billion by 2025. The company is expected to add approximately $200 million in net new ARR this year, surpassing $400 million in total ARR exiting 2022.

Dylan Field, Figma’s co-founder and CEO, will continue to lead the Figma team, reporting to David Wadhwani, president of Adobe’s Digital Media business.

“With Adobe’s amazing innovation and expertise, especially in 3D, video, vector, imaging and fonts, we can further reimagine end-to-end product design in the browser, while building new tools and spaces to empower customers to design products faster and more easily,” Field said in a statement.

Each company will continue to operate independently until the transaction closes in 2023.

In other customer experience and digital marketing software news …

Stratifyd Gains $10M to Accelerate and Expand

Stratifyd, a customer experience analytics and insights platform, has announced Georgian’s expanded investment in the company leading a $10 million Series B3 funding round. Company officials said the investment will help accelerate its product roadmap, expand its presence in emerging vertical markets and enable it to hire key personnel.

In support of those goals, the company signed on two new members to the executive team. Eric Healy, formerly with the cybersecurity organization Aura, will serve as chief executive officer and Jake Darley, previously with Qualtrics, where he served as COO for North American Enterprise Sales within EmployeeXM, was named chief financial officer.

“Stratifyd is at a key phase in the company’s growth and bringing in seasoned executives is critical to optimizing vertical expansion, customer satisfaction and overall scalability,” Simon Chong, co-founder and lead investor at Georgian, said in a statement. “Eric and Jake are proven executives who have shaped growing companies into market leaders. We’re confident that their leadership, combined with the appetite for Stratifyd’s best-in-class products, will propel Stratifyd in the customer experience market.”

According to Stratifyd officials, in their respective roles, Healy will lead a vision and growth strategy for Stratifyd’s business and Darley will focus on creating operational efficiencies and financial best practices in an effort to accelerate growth.

“In an age of high customer churn rates, it’s undeniable that improvements to the customer experience have a significant impact on business success; 84% of companies that focus on CX investments experience a corresponding increase in revenue,” Healy said in a statement. “Stratifyd best-in-class products and solutions provide data analytics and capabilities that drive improved customer experiences across myriad industries. I look forward to working with the Board and the entire Stratifyd team to not only accelerate our growth but our overall impact in this market.”

Related Article: HubSpot Debuts CX Innovations at INBOUND, CVS Health to Acquire Signify Health for $8B, More News

Cledara Raises $20M, Plans US Expansion

On Sept. 12, Cledara, a software management platform, announced it closed a $20 million Series A funding round, led by CommerzVentures, with participation from Nauta Capital, Notion Capital, Carbide Ventures and Massive.

Company officials said the funding will allow them to invest in their platform, user experience and software management processes and accelerate their expansion in the United States.

With offices in Denver, London and Barcelona, Cledara’s co-founders, CEO Cristina Vila Vives and COO Brad van Leeuwen, said they will relocate to Denver to build on the company’s US presence.

Zesty Lands $75M to Reduce Cloud Costs and Maintain Performance

Zesty, an automated cloud optimization platform, has announced a $75 million Series B funding round led by B Capital and Series A investor Sapphire Ventures.

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