Empower Social Employee Personality Engagement

Brands can take the very powerful customer playbook of Chris, a Sam’s Club employee and a real-life example of social employee personality engagement.

It’s the summer of 2020. You’re preparing your shopping list before you go to the local supermarket to pick up items that you need for the week. As you head out you realize that you need to add toilet paper and paper towels to your list, as there’s only one roll left of each. As you arrive at the supermarket, however, you’re stunned to see that they don’t have toilet paper or paper towels in stock.

In disbelief, you ask an employee if they have any extra stock in the back, and they confirm your fears: they do not. The employee also mentioned that most stores in the area are out as well. In this moment of desperation, you drive to three other nearby stores to find they, too, are sold out.

In a last-ditch effort, you look to Facebook and local groups to see if anyone is posting on where they might have found stock of the products you need. To your surprise, you come across a group where a Sam’s Club employee posted that his local store has toilet paper and paper towels in stock. You immediately jump in your car and dance the line of speeding tickets and illegal lane shifts to arrive at the store. As you enter frantically, you speed walk to the aisle with the paper towels and toilet paper, and to your surprise the employee who posted on that Facebook group is standing in the aisle, smiling as you walk up to thank him.

Related Article: Why It’s Time to Embrace Employee Experience

Employees Can Be Superheroes

This story is not only inspiring, but also true. A recent Fox News article detailed the heroic inventory superpower skills of Sam’s Club employee Chris Bell. Thanks to Chris, many customers were able to see in advance of their trip to Sam’s Club what items were in stock and what items were backordered.

Now, I know what you may be thinking. Why didn’t Sam’s Club just have updated inventory on their ecommerce ordering portal? Wouldn’t that make it easy for consumers to know what was in stock and what wasn’t?

Well, Sam’s Club does offer this service. But this inventory availability service lacks one thing: Chris. Chris is an example of what I like to call social employee personality engagement.

Sure, customers could have easily gone to Sam’s Club ordering portal to find inventory levels. Heck, Chris could have told people when they visited the store asking him if there was stock levels that their website would tell them in advance, but he didn’t — and for good reason. Chris enjoys providing his newfound Facebook group with updates and even more, consumers enjoy getting the updates from Chris.

Social employee personality engagement is all about transmuting the personality of employees to the brand. When people think of Sam’s Club, they smile and think of Chris and his efforts. This allows brands to take on the all-important human characteristics that drive customer retention, loyalty and positive word of mouth.

Related Article: Cheap Beer and Recessions: How to Survive and Thrive With Exceptional Customer Experience

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