5 Powerful SEO Reporting Tools 99% of SEO Experts Use


Are you looking for the best SEO reporting tools?

One of the most important aspects of SEO is “reporting”. 

Without accurate and up-to-date SEO reports, it can be difficult to track progress and identify areas that need improvement. 

Thankfully, there are a number of great SEO reporting tools available on the market. Few of them provide in-depth reports while others are easy-to-use and affordable. 

In this post, you’ll discover a few things including;

  • FIVE powerful SEO reporting tools that most SEO experts use
  • Pros and cons 
  • Pricing of these tools and more

Are you ready? Let’s get started! 

A Handpicked List of 5 SEO Reporting Tools [2022 List]

1. Semrush

Semrush gives you access to over 50 SEO tools in one place. It provides detailed SEO reports that show you where your website ranks for various keywords.

Semrush offers a wide range of SEO tools including keyword research, backlink analysis, site audits, brand monitoring, and more.

In addition, Semrush provides competitor analysis, so you can see what your competitors are doing to improve their search rankings. 

Here’s what the Semrush SEO Reporting looks like;

semrush seo reports

The BEST part? SEO reports generated by Semrush are fully customizable. You can add text, insert a logo or customize your reports however you want. 

The SEO reports offer an overview of your website’s SEO performance. This includes your website’s rank for specific keywords, as well as its organic traffic and backlink profile.

Semrush also provides recommendations on how to improve your website’s SEO. With Semrush, you can get ALL the insights you need to take your website to the next level.

You can also read our in-depth review of Semrush to find more details.

Pros of using Semrush:

  • Semrush offers a keyword magic tool that has an extended database with over 20 billion keywords
  • SEO reports where you can build, manage and share custom SEO reports 
  • Brand monitoring helps you monitor your brand on SEO and social media 
  • PPC ads
  • Keyword rank tracking
  • Backlink analysis 
  • Site audits help you find and fix your site’s SEO issues
  • Competitor analysis

Cons of using Semrush:

  • Semrush is one of the expensive SEO toolkits as its pricing plans start at $119.95 per month

What’s the Pricing of Semrush?

Semrush currently has the following three pricing packages.

1. Pro: This is the most affordable plan from Semrush which costs you $119.95 per month where you’ll get the following features.

  • Results per report: 10,000
  • Reports per day: 3000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000
  • Social media profiles: 50
  • Scheduled PDF reports: 5

2. Guru: This is a great plan for in-house SEO teams and it costs you $229.95 per month where you’ll get the following features.

  • Results per report: 30,000
  • Reports per day: 5000
  • Projects: 15
  • Keywords to track: 1500
  • Pages to crawl: 300,000
  • Social media profiles: 100 and 30 for posting
  • Scheduled PDF reports: 20
  • Branded PDF reports and Historical data

3. Business: This plan is suitable for agencies and large companies and it costs you $449.95 per month where you’ll get the following features.

  • Results per report: 50,000
  • Reports per day: 10,000
  • Projects: 40
  • Keywords to track: 6000
  • Pages to crawl: 1,000,000
  • Social media profiles: 300
  • Scheduled PDF reports: 50
  • Branded PDF reports and Historical data

Use the following link to grab its free trial (Worth $119.95).

2. SE Ranking

SE Ranking is one of the most popular SEO reporting tools on the market. With SE Ranking, you can track your website’s progress and performance over time, so you can see what’s working and what’s not. 

The SEO reports generated by SE Ranking are easy to understand, so you can make better decisions about your SEO strategy.

Here’s what the SEO reporting on SE Ranking looks like;

se ranking seo reports

SE Ranking provides detailed reports on a TON of SEO metrics, including keyword rankings, backlinks, traffic, and more. In addition, SE Ranking offers a plethora of other features, such as competitor analysis, website audits, backlink checker, and keyword research.

Pros of using SE Ranking:

  • Backlink analysis
  • Perform on-page audits
  • Create and manage SEO reports
  • Track your keyword rankings
  • Regularly send out automated reports to selected email addresses
  • Perform keyword research 
  • Competitive analysis
  • Social media analytics and management

Cons of using SE Ranking:

  • For some locations, keyword ranking data is inaccurate 

What’s the Pricing of SERanking?

SE Ranking offers the following three pricing plans.

1. Essential: This is the starter plan from SE Ranking which costs you $39 per month and offers the following features.

  • 10 projects
  • 100 reports per day
  • 1,000 results per report
  • Website Audit for 40,000 pages
  • Track up to 250 keywords 
  • Monitoring for 6,000 backlinks
  • Check backlinks for 20 domains/day
  • On-page audit: 150 pages
  • Add 1 user

2. Pro: This plan lets you add and manage unlimited projects. It costs you $89 per month and offers the following list of features.

  • Add unlimited projects
  • 5,000 reports per day
  • 50,000 results per report
  • Website Audit for 250,000 pages
  • Track up to 1000 keywords 
  • Monitoring for 30,000 backlinks
  • Check backlinks for 100 domains/day
  • On-page audit: 450 pages
  • Add 3 users

3. Business: This plan is perfect for large businesses and costs you $189 per month. It offers the following list of features.

  • Add unlimited projects
  • 10,000 reports per day
  • 100,000 results per report
  • Website Audit for 700,000 pages
  • Track up to 2500 keywords 
  • Monitoring for 90,000 backlinks
  • Check backlinks for 300 domains/day
  • On-page audit: 750 pages
  • Add 10 users

Use the following link to try it FREE for the next 14 days. 

3. SEO PowerSuite

SEO PowerSuite gives access to four amazing tools including Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Rank Tracker from SEO PowerSuite is one of the accurate tools and it offers SEO reports that are 100% customizable and white-label.

SEO PowerSuite is also extremely user-friendly, with an intuitive interface that makes it easy to get started even for beginners. 

It can also generate competitive website SEO reports for you in minutes, keeping track of all the latest changes on the SERPs automatically. 

SEO PowerSuite is available in both free and paid versions, and the paid version includes a number of advanced features, such as project management and team collaboration tools. 

Here’s what the keyword report from SEO PowerSuite looks like;

seo powersuite seo reporting

Pros of using SEO PowerSuite:

  • White label SEO reports in PDF and HTML
  • Add unlimited sites and keywords
  • Manage all your backlinks in ONE place
  • Easily track your website rankings
  • Create unlimited custom reports 
  • Create an SEO audit report
  • Get a detailed backlink report
  • Create a keyword report

Cons of using SEO PowerSuite:

  • It should offer accurate data when it comes to keyword research and backlink analysis 

What’s the Pricing of SEO PowerSuite?

SEO PowerSuite offers the following three plans.

1. Free plan: If you want to occasionally check your website’s rankings, go with their free plan which offers the following features.

  • Crawl 500 pages 
  • Add unlimited websites
  • 50 link pages per project

2. Professional: This is great for SEOs and in-house SEO teams which costs you $299 per year and offers the following things.

  • Add unlimited sites
  • Crawl unlimited pages for SEO audit
  • Add up to 5 competitor websites for rank tracking
  • Compare your site’s backlink profile with up to top 5 competitors
  • Cloud storage for 20 projects

3. Enterprise:  This is great for SEOs and in-house SEO teams and it costs you $499 per year and offers the following things.

  • Add unlimited sites
  • Crawl unlimited pages for SEO audit
  • Add up to 5 competitor websites for rank tracking
  • Compare your site’s backlink profile with up to top 5 competitors
  • Cloud storage for 20 projects

4. Mangools

Mangools SEO offers 5 powerful tools including a keyword research tool, a backlink checker,  an SEO analysis tool, a SERP analysis tool, and a rank tracker. 

The keyword research tool i.e KWFinder allows you to find high-traffic keywords that are relevant to your niche. The backlink checker i.e LinkMiner lets you check the quality of your backlinks and identify opportunities for link building. 

The SERP analysis tool i.e SERPChecker shows you the weaknesses of your competitors and the SEO analysis tool i.e SiteProfiler helps you with all the essential SEO metrics.

The rank tracker i.e SERPWatcher monitors your progress over time so you can see how your keywords are performing. 

Here’s what the rank tracking report on Mangools looks like;

mangools reporting

The best part about using Mangools is that you can get rank updates on a daily basis and you’ll also get important rank changes via email alerts.

Pros of using Mangools SEO tools:

  • Gives you access to five amazing SEO tools
  • Get rank updates on a daily basis
  • Spy on your competitors’ websites with 45+ SEO metrics
  • Perform keyword research with the KWFinder tool
  • Access to backlink checker tool
  • Find the SEO authority of any domain 
  • Get local SERPs for more than 50k locations

Cons of using Mangools SEO tools:

  • SiteProfiler backlink results are not always accurate

What’s the Pricing of Mangools?

Mangools offers the following three pricing packages. 

1. Mangools Basic plan: This is the cheapest plan from Mangools which costs you $29.90/mo and you’ll get access to the following features.

  • 100 keyword lookups per 24 hours
  • 200 Related keywords per search
  • 25 competitor keywords per search
  • 100 SERP lookups per 24 hours
  • 200 Tracked keywords daily
  • 20 site lookups per 24 hours

2. Mangools Premium plan: This plan costs you $39.90/mo and you’ll get the following features with this plan.

  • 500 keyword lookups per 24 hours
  • 700 Related keywords per search
  • Unlimited competitor keywords per search
  • 500 SERP lookups per 24 hours
  • 700 Tracked keywords daily
  • 70 site lookups per 24 hours
  • 3 simultaneous logins

3. Mangools Agency plan: This plan is great for agencies and costs you $79.90/mo where you’ll get the following features.

  • 1200 keyword lookups per 24 hours
  • 700 Related keywords per search
  • Unlimited competitor keywords per search
  • 1200 SERP lookups per 24 hours
  • 1500 Tracked keywords daily
  • 150 site lookups per 24 hours
  • 10 simultaneous logins

5. Ahrefs

Ahrefs is an all-in-one SEO tool that allows you to see how much traffic a website is getting, what keywords they are ranking for, and what backlinks they have. 

It also offers an exclusive tool called Rank Tracker to monitor your rankings over time and get scheduled reports. If you are serious about improving your SEO, then Ahrefs is a tool that you need in your arsenal.

Additionally, Ahrefs can be used to monitor backlink profiles and identify any potential issues that could impact a website’s SEO. Best of all, Ahrefs is easy to use, even for beginners. 

Here’s what the scheduled email reports from Ahrefs look like;

ahrefs seo reports

As you can see above, you’ll get scheduled reports on your keyword rankings and positions to your email so you can easily keep track of your keyword positions. 

Pros of using Ahrefs:

  • Monitor your rankings over time and get reports 
  • Discover organic search traffic and backlink profile of any website 
  • Perform keyword research
  • Research your competitor’s backlinks and keywords
  • Perform site audits
  • Research content ideas
  • Find backlink opportunities 

Cons of using Ahrefs:

  • Ahrefs doesn’t offer free trials 

What’s the Pricing of Ahrefs?

Ahrefs offers the following four pricing packages.

1. Lite: This is the affordable plan from Ahrefs which costs you $99 per month and offers the following limits.

  • Add up to 5 verified projects or add unlimited unverified projects
  • 100 reports for the casual user
  • Track up to 750 keywords
  • 100,000 crawl credits 

2. Standard: This plan costs you $199 per month and offers the following limits.

  • Add up to 20 verified projects or add unlimited unverified projects
  • 100 reports for the casual user
  • Track up to 2000 keywords
  • 500,000 crawl credits 
  • 6 months of history

3. Advanced: This plan costs you $399 per month and offers the following limits.

  • Add up to 50 verified projects or add unlimited unverified projects
  • 100 reports for the casual user
  • Track up to 5000 keywords
  • 1.5 million crawl credits 
  • 2 years history

4. Enterprise: This plan costs you $999 per month and offers the following limits.

  • Add up to 100 verified projects or add unlimited unverified projects
  • 100 reports for the casual user
  • Track up to 10,000 keywords
  • 5 million crawl credits 
  • Unlimited history

So what else are you waiting for?

FAQs | SEO Reporting Tools 

Here are some of the commonly asked questions about SEO reporting tools. 

What is an SEO report?

An SEO report provides data about the performance of a website on search engine results pages (SERPs).  SEO reports can be used to track progress and identify areas where improvement is needed.

Why are SEO reports important?

SEO reports are EXTREMELY important because they provide website owners with data that can be used to improve the performance of their websites. Without accurate and up-to-date SEO reports, it would be difficult to identify areas where improvement is needed.

What information should an SEO report include?

An SEO report should include data on keyword rankings, traffic, and conversions. It should also provide information on backlinks, and other factors that can impact SEO.

How often should an SEO report be generated?

An SEO report should be generated monthly, at a minimum. However, you may choose to generate reports more frequently, depending on your website’s SEO needs.

What is rank tracking?

Rank tracking is the process of monitoring how your website performs in search engines like Google for a particular keyword.

What are the best SEO reporting software tools?

Here are some of the best SEO reporting tools you can use in 2022;
– Semrush
– SE Ranking
– Ahrefs

Related SEO Tools:

Final thoughts on best SEO reporting software

SEO reports can be extremely helpful. By understanding how your website is performing when compared to your competitors, you can make better decisions about where to focus your efforts. 

The SEO reports provide detailed information about your website’s traffic, backlinks, and keywords. With this valuable data at your fingertips, you can take the necessary steps to improve your website’s performance and attract more visitors.

Here are our top picks:

What do you think about the SEO reporting software mentioned in this post? Have any questions? Let us know in the comments. 



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